You can focus on your deep knowledge in a given area and sharpen your skills. Will is a freelance copywriter and project manager with over 15 years’ experience helping firms communicate all things tech- and education-related. His words have been published in print and online, including in the Daily Telegraph, TES, and across other education sector media.
What Is a Marketing Specialist?
We are looking for an ambitious marketing specialist to be responsible for developing and managing all aspects of our marketing strategy. You will focus on creating, implementing, tracking and optimizing our digital and traditional marketing campaigns across various marketing channels. Because there’s no “right” background for a digital marketing specialist, and many skills can be transferred from other fields or picked up. For a more comprehensive career plan, follow our step-by-step guide on how to become a digital marketing specialist. While all these figures are estimates, they do provide a rough idea of the kind of salary you can expect to aim for. For more detailed breakdowns of the factors impacting salary, check out our full digital marketing specialist salary guide.
Marketing Specialists Fundamental Skills
- Upon this analysis, they can determine the best way to market the products and services their company sells and increase the profit.
- For the position of a marketing specialist, you need some level of experience and different qualifications.
- Unlike traditional marketing, which only takes place offline and which purely goes one way, digital marketing offers a unique opportunity for a two-way interchange between brands and their customers.
- If you keep learning and adapting throughout your career, as any good marketer should, and if you can learn to tell a compelling story about yourself and your skills, you can spend time as a generalist and as a specialist.
- Our graduates are highly skilled, motivated, and prepared for impactful careers in tech.
- To offer a taste of what an entry-level digital marketing specialist does, here’s a real job ad taken from indeed.com.
The employment rate in marketing, advertising, and promotions is predicted to grow by 9% by 2024. Traveling can also be involved when meeting with customers, partners, or other representatives of the company. The Marketing specialist job certification in the area isn’t mandatory, but if you want to show your professional competence, it’s recommended to earn one.
Marketing Specialist job description
- They may have a direct hand in helping to create the products and services that a digital marketing specialist promotes.
- I’m a longtime marketer myself, and I’ve also asked some fellow experts for their insights on marketing specialists to help you understand what they are, how to become one, and what pros and cons you should consider.
- This sample job post will introduce your organization’s culture and values, while helping potential candidates understand how they’ll contribute from Day 1.
- Intro paragraph Begin your job description with an introductory paragraph telling prospective applicants a little bit about your company and working environment.
Besides managing campaigns, marketing specialists create engaging content, design promotional materials, and manage budgets to ensure cost-effective marketing. Their main goals are to increase brand awareness, engage customers, and generate leads that can turn into sales. This role requires creativity, analytical thinking, and strong communication skills to clearly convey the benefits of the products or services they are promoting. We explored what digital marketing is, what the role involves, and have looked at some digital marketing specialist job descriptions. We’ve also looked at how much they can earn, what skills you’ll need, and how to acquire them.
As touched on, the skills that will help you most are soft, transferable, which can be acquired through various channels—either through your educational experiences or via past jobs or career opportunities. The latter in particular will likely have equipped you with all the transferable skills you need. In short, your background is less important than your enthusiasm and willingness to learn the necessary tech and digital skills.
- This was something I found particularly challenging working in social media.
- Traveling can also be involved when meeting with customers, partners, or other representatives of the company.
- We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts.
- So those who want to pursue the career of a marketing specialist should be prepared to keep calm and continue working even under pressure.
- The ideal candidate with a strong background in marketingwithin the telecoms will be an added advantage.
Marketing specialists constantly interact with customers and other teams, so excellent communication skills are essential. In the end, it may not be about opting for one direction or the other, but finding a way to do both. “A lot of future VPs and CMOs end up rotating across different marketing sub-areas as they progress through the career ladder, so in a way they end up being sort of hybrid ‘generalists-specialists,’” Khamitov says. Maybe you like SEO and are obsessed with figuring out how to get your website to rank well on Google, but you’re much less excited about other areas of marketing. By specializing, you can focus on what you enjoy and skip the parts that aren’t that interesting to you.
All the best digital marketing specialists exhibit very similar traits, although these might not be what you’re expecting. While you need certain hard skills and knowledge (e.g. particular software, platforms, and marketing theory) to succeed, these skills can be acquired. Once you’ve familiarized yourself with some of the most important digital marketing skills, put them into action.
